![]() It seems to equate colourful accessory shades – pastel pink, purple and green – with women. ![]() The value of these terms is unclear, and does little to illuminate the functionality of each accessory, instead clouding it behind nebulous marketing. I was also privy to a one-on-one media briefing where the Logitech G set was distinctly described as being ‘for women’ firstly, and also ‘gender-inclusive’. In a recent Logitech G x Maybelline event that paired ‘gaming and glam’, I was able to get hands-on with the new range, and try out each while playing ‘cosy games’ like Mario Kart 8 Deluxe, The Sims 4, and Stardew Valley. In 2022, having a company hinge a product on gender is perplexing. It’s all rather pretty – and looks fantastic as a set, particularly when glowing with soft RGB lighting hues – but it’s hard to appreciate the nuance and quality of the line when its marketing feels so reductive. ![]() These include pink headset earcups, and green magnetic keyboard placements and keycaps. Logitech G recently launched a new slate of gaming accessories, housed under the Aurora name – each piece is crisp and white, soft and round, plush to touch, and colourful when paired with a variety of add-on accessories.
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